SpreadLaLuz is more than skincare. We wanted to make a brand that stood out and inspired others, starting with our skincare labels. Our founder knew she wanted to name each product after a powerful person and include an uplifting quote. Some of the people are personas and others are real. All of the personas' names have meanings that pertain to light in some way. Below are stories of each one.
Alina's name means "light" or "truth" in Greek. Alina grew up in a household where she was consistently told that her purpose in life was to cook, clean, and raise children. She always knew she wanted to help lead the world in some way. She made sure she graduated high school and was the first one in her family to receive a college degree. Alina worked hard, focused on herself, and became the CEO of a company. She defied the odds. She is a true leader.
Nan's Coconut Rose
Nan is the founder's grandmother. She was raised in a full house and became very mature at a young age. She was a single mama to four beautiful children by the time she was twenty-one. She struggled for many years but worked hard to make sure they had everything they needed. She loves flowers, coffee, and good food. She is one of the most loving and strongest people. She is remarkable. She is inspirational.
Thea's name means "goddess of light" in Greek. What brings her pure happiness and comfort is eating her mama's homemade churros with a side of cafecito. She grew up in a Latin household and her family was always criticized for being immigrants. She was told that she would never be smart enough to learn English and go to college. Thea wants to break the challenging expectations and change the world. She is passionate. She is determined.
Chaleo's Cucumber Melon
Chaleo is the founder's grandmother. She was born and raised in Bangkok, Thailand. Her mother passed away giving birth to her young sister. Her father was mentally and physically abusive. After her mother's death, her father sold Chaleo to a family to be their slave. She came to America, by herself, in 1970 for a better life. She didn't let her childhood stop her from going after her dreams. She would wear this scent every day and said that it made her feel beautiful. She is resilient. She leaves a huge sparkle anywhere she goes.
Zia's Coco Mango
Zia (ضياء) is a name of Arabic origin meaning "light." She has vitiligo which is a condition where pigment is lost from areas of the skin, causing whitish patches. Growing up, classmates and people would point out her rare skin condition. She would try to hide it with makeup and by wearing turtlenecks and long pants until one day, she decided no more. She began to show her skin and glow by using body butter. Zia wanted others with skin conditions to feel comfortable in their own skin and started advocating for all. She bravely accepted her vitiligo and now embraces it. She is powerful. She is unique.
Ellie's name is of English origin meaning "bright shining one". She was expected to become a doctor from the time she was little. That wasn't her passion. She loves going to the beach and taking pictures of beautiful moments. Ellie struggled with finding her purpose but realized that life is better lived in the moment and taken one day at a time. She is fierce. She is bold.
Señor was Nan's abuelo. He was born and raised in Guanajuato, Mexico. His family was very poor but rich in culture. He moved with his younger siblings and mother to Ohio to work at the steel mills. Nan would talk about how he was always dressed up. He loved to listen to Mexican music and sing. He loved to tend to his rose garden. He was a peaceful, happy, caring, and wonderful man. He taught many people to love everyone.